For thousands of years, Libraries have been regarded as the ultimate reliable source of information and knowledge. Students and many professional individual have been fun of doing their research through the use of different books in libraries.
The same may be said of the internet - the fairly recent version of this ultimate resource for individuals and businesses alike. The internet is certainly used for entertainment and social purposes, and offers much in the way of social functions and communication. However there's so much more to it than that, and so much more that any individual or business, and especially software developers, can utilise.
When it comes to opportunity, the newsgroups would seem to be one of the more neglected areas of the internet, especially by software developers. First of all they're a superb source of current information and public opinion, but that's only the beginning. They offer the developer two opportunities - advertising and exposure. A great forum for announcing new software, new releases, upgrades and updates… the newsgroups also offer you the opportunity to be seen as an expert in your field. Not only do you get the chance to be seen, but to be seen as an authority in the areas of your choosing. Use this tool wisely, and its benefits may be immeasurable. There are a few dangers though - make sure that you follow the rules and etiquette of each newsgroup; you don't want to be labelled as a spammer, and irritating people is no way of improving your image. Going on from this, be careful what you say, and how you say it. Your comments and manner will reflect on your company and software; never forget this. My own opinion is that it's the wise man who sits and listens first, and only speaks when he has something to say. When he does so for long enough, people lean forward to hear him.
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